Welcome to Wellness Beauty Rituals! Your go-to online shopping destination for soulful beauty and lifestyle products that are consciously curated, sustainably sourced and infused with love.
We’re so excited to launch our new website and share the most beautiful, natural and certified organic products on the market with you!
Since Wellness Beauty Rituals is a new small business, we thought it might be fun to share our founding story. So pour yourself a cup of herbal tea and settle in!
Wellness Beauty Rituals was founded by Marie Masia in 2018.
In her early twenties, Marie was a passionate musician and singer, training for 4 years at the Melbourne Conservatorium of Music and was preparing to leave for Milan to continue studying when her world came crashing down.
The crippling anxiety, perfectionism and the competitive nature of performing turned Marie into someone she could no longer recognise. Living out of hotels around the world, surviving the gut-wrenching auditions, and constantly searching for accolades was not the lifestyle she envisioned for herself.
“I have always loved singing, but the crippling feeling of performing made me not want to sing. I hated it and I never felt that I was good enough. The industry and especially my degree was super competitive, and I am not that type of person. I finished my degree and felt like I had nothing to show for it, except for a bunch of issues related to singing, insecurities and a desire NOT to sing.”
After graduating with Honours and having no idea what she wanted to do next, Marie decided to do a Graduate Diploma of Secondary Education to teach music. But her heart wasn’t really in it. She finished her diploma and felt more lost career-wise than ever before. Her anxiety became so overwhelming that she was unable to do anything without questioning or doubting herself.
“It felt like I was in jail in my own mind, constantly walking around in a cloud. I hated feeling like nothing was ever good enough, that I was never good enough. I was so critical of myself that I remember thinking, I just want to be free.”
It was during this challenging year that Marie met the love of her life.
A handsome, easy going pizza chef with so much positivity and zest for life. He was Italian and he couldn’t speak a word of English. The only Italian words Marie knew were the ones she had picked up from opera lyrics over the years and some of her family’s dialect. But she was madly in love, and within 3 months she was fluent in Italian!
The pair got engaged a few months later and decided to travel to the island of Sardinia in Italy on a one-way ticket. Marie was so full of joy and couldn’t wait to meet her fiancé’s friends and family and learn about his traditions and country.
She didn’t know it yet, but Sardinia would be Marie’s catalyst for a new way of living.
Situated in the Mediterranean Sea with 2,000km of sandy beaches and crystal-clear turquoise waters, Sardinia is like heaven on earth. Everywhere you look there are fountains pouring with natural spring waters and beautiful citrus trees with fruit that tastes like nothing you can imagine. The soil is deep and rich, and the innate respect the locals have for their island is humbling. Sardinia is a Blue Zone where people live to a hundred. The locals are passionate about sustainability, organic living and their families.
“Sardinia taught me the importance of leading a simple life and caring for yourself and the ones you love. The experience humbled me as a person as I realised that there was more to life than singing and being the ‘best.’ I just had to be a kind person and everything would work out fine. It completely changed the way I approach my life.”
Marie’s mother-in-law taught her how to cook with simple and local ingredients. She learnt beautiful self-care rituals using natural and organic products from the island. Her fiancé’s family lived simply, but elegantly, and it taught Marie how to calm her anxiety, overcome her perfectionism and practice mindfulness. Every day she went on adventures to different towns, eating from authentic Italian farms and learning about the cultivation of food and how produce is to be respected, loved and honoured.
After 6 romantic, life-changing months, Marie and her fiancé returned to Australia.
As she settled back into a routine, Marie’s anxiety and perfectionism started to creep back in — planning a wedding and buying a home took its toll. But this time, she had the tools and mindfulness practices she learnt in Sardinia. She incorporated crystal healing, kinesiology, meditation, yoga and organic produce into her lifestyle. And she thrived!
Soon she realised she had a passion for wellness and decided to create an online store for soulful beauty and lifestyle products. Through her day-to-day challenge of sourcing local and ethical brands, she discovered that there was a huge community of women, just like her, who were all searching for the same thing — a way to be their happiest and healthiest selves, without harming the environment.
And so, Wellness Beauty Rituals was born!
From crystals to aura mists, meditation tools, organic smudging botanicals, skin care and bath salts, we’ve got everything you need to start or maintain your wellness journey.
Marie has carefully hand-selected every product to ensure they’re cruelty-free, sustainably sourced, good for the environment and safe for you and your family to use. She hand-packages every order with love and is passionate about supporting her local suppliers.
“I’m so passionate about local business because I love working within the community and being able to build friendships and relationships with the people I source our products from. I love knowing that there is a person behind the product and that we share similar values.”
Thank you so much for visiting our little corner of the internet. We hope you’ll join us on your wellness journey and nourish your mind, body and spirit with daily ceremonies for the soul.
You deserve it!